Choupal haat connecting rural india the choupal haat is a unique platform developed through echoupal for active engagement with the rural audience in an exciting, accessible and pullbased environment. Principles of effective supply chain itc with its echoupal initiative has managed to improve the supply chain by eliminating cost inflation, protecting farmers from unfair prices and providing the correct price information and the. Itc s echoupal initiative began by deploying technology to reengineer procurement of soya and other crops from rural india. It for change case study echoupal an initiative of itc. Farmers are generally poor and often illiterate and are forced to be pricetakers after an arduous journey to the mandi. This initiative from itc 1 has become a benchmark today in the ict initiatives in agrosector. Apr 20, 2020 astm d 3953 pdf iitc itc echoupal initiative is a powerful example of a business model that delivers largescale societal value by cocreating rural markets with local communities. Revolutionizing agriculture by propagating technology.
May 09, 2020 itc plans to set up computer kiosks in the vidharba soyabean region next month. The echoupal has reengineered the antiquated soybean export supply chain using digital technology in rural farm villages. An introduction, 1 stake holder analysis comparison of itcs supply chain of soya bean before echoupal initiative. Launched in june 2000, echoupal has already become the largest initiative among all internetbased interventions in villages of india. E choupal initiative of itc case study, business plan preface sample, masters thesis grants, prevention of extinction of animals essay cheap essays we understand the limited sources of students so offer the best essay writing services at the most cheap and affordable prices. Ibd of one of indias leading private companies, itc ltd. Sanchalak lead farmer who received basic it training, served as the liaison between itc and the famers. Only initiative to attempt to combine services and an effective business model successfullydesigned to address the issues such as. Jun 24, 2020 what connects a corporate giant, farmers and we the consumer. Hence, itc came up with the echoupal initiative to help farmers access information such as sowing seeds, herbicides, weather reports, etc. Report in line with the global reporting initiatives latest g3 guidelines. The itc echoupal initiative case analysis by group 7 raghav singla our work approach activities regions.
The reimagining future sustainability report 2020 itc limited itc echoupal empowering farmers afforestation. Dec 08, 2020 itc has encountered a lot of problems in setting up and managing echoupal which relates to infrastructural inadequacies, including power supply, telecom connectivity and bandwidth, apart from the challenge of imparting skills to the first time internet users in remote and inaccessible areas of rural india. The sanchalak bears some operating cost but cnoupal return earns a service fee for the etransactions done through his echoupal. In the mandi, the following operational process was followed. Starting with just six echoupals in juneitc had managed to establish 1, echoupal centers in approximately 6, villages in india by december this can be exchanged for other itc products. This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to. Should the company expand the initiative throughout the country. Itc echoupal initiative case study jun 17, 2020 itc echoupal case study pdf posted on. Itc echoupal initiative harvard business publishing. With the help of existing literature and website of itc and other relevant websites, this paper attempts to establish a link between social enterprises and businesses with the help of echoupal initiative of itc by showcasing it as a strategy to promote welfare and development of farmers which enables them to get good prices for their farm.
E choupal initiative of itc case study, business plan preface sample, masters thesis grants, prevention of extinction of animals essay. Ibd, the agricultural commodities export division of itc, had lagged in. International business division started a unique initiative echoupal. Farmers selling directly to itc through an echoupal typically receive a higher price for their crops than they would receive through the mandi system, on average about 2.
Itcs echoupal is internet kiosk, village gathering place and e commerce hub all rolled into one. Jul 01, 2019 the echoupal initiative aimed at networking the villages via the internet and procuring agricultural products from the farmers for export purposes. Based on a clever understanding of technology, sociology, and the incentives of the various players involved, the echoupal provides farmers with effective methods of price discovery, honest trading, and information sharing. Oct 28, 2003 soybean farmers in india have traditionally sold their product through ineffective and frequently dishonest physical marketplaces mandi. Discusses the achievement, opportunities, and challenges of the managers of the new supply chain. Webenabled real time data on crop prices provide the farmer with the market prices for their produce. Impact of echoupal on information empowerment of rural people of. Itc convinced the government of the potential benefits to the farmers and the economy. Itc web technology, socalled echoupal, has been introduced in order to act as twoway communication channel with the villages. Itc choupal integrated rural development strategy, v itc echoupal providing. The itc echoupal initiative 604016 3 a seed is planted in march 1999, sivakumar was challenged by itc chairman y. It was also designed to play echlupal role of a social gathering place, for the exchange of information as well as a place for ecommerce transactions. The echoupal initiative whereby a choupal is equipped with a computer and. The international business division of itc started the.
The haat provides an opportunity to closely interact with and understand the needs of the target audience and offer solutions through an ecosystem of itc and its multiple partners. The echoupal initiative provides internet access to connect and unite farmers by teaching them more efficient farming methods and wholesaler accountability strategies. This initiative had strengthened itc s this initiative had strengthened itc s international competitiveness by stream lining its supply. Apr 26, 2019 itc echoupal initiative pdf agenda itc echoupal. What were the motivations of itc for creating echoupal. Itcibd stands for india tobacco companyinternational business division. The total benefit to farmers includes lower prices for inputs and other goods, higher yields, and a sense of empowerment. The echoupal initiative whereby a choupal is equipped with a computer and internet connectivityis the brainchild of a large. It has gone on to serve as a highly profitable distribution and product design channel.
Sep 23, 2020 itc aims to spend around rs 1, crore on its rural initiatives in this decade. As indias kissan company, itc has taken care to involve farmers in the designing and management of the entire echoupal initiative. Given indias size and the various challenges involved, expansion would not be an easy task. Use of it in procurement management itc s echoupal echoupal, an initiative of itc ltd. Chen, information systems theory and practices olivia momosor case information discipline. Introduction a choupal serves as a meeting place in a village, for exchange of ideas, knowledge about work, news, etc itc has had a 100year relationship with farmers, thus integrated presence along the entire value chain itc s echoupal initiative seeks to empower indian farmers by enabling use of information technology to help bring together various specialised agencies of the. The effectiveness of itc echoupal initiative has caused the farmers to be loyal and trustworthy with the itc. Incorporated new supply chain into already existing of the choupal by placing the echoupal kiosks in lead farmers homes. The sanchalak bears some operating cost but in return earns a service fee for the etransactions done through his echoupal. Itcs echoupal dynamics and rural marketing transformation. Developing a rural market ehub the case study of echoupal.
Itc ibds largest item for exports is soybean meal a rich source of protein which are exported to the animal feed mills around the world, competing with several transnational trading companies, mainly from the usa, brazil, and argentina. Itc is one of indias foremost private sector companies with a gross sales value of. They also have very limited access to information and education on farming techniques. We understand the limited sources of students so offer the best essay writing services at the most cheap and affordable prices. This initiative has enabled farmers from over 40, the echoupal is a unique webbased initiative of itc limited, offering farmers required information, products, and services they need. The echoupal experiment has the potential to transform the farm sector the times of india. The international business division ibd of the itc. They see the echoupal as the new age cooperative for all practical purposes. The phenomenal success of echoupal is due to managerial vision, innovative business model, relevant training, execution excellence and larger development goals. Mar 14, 2020 itc echoupal initiative pdf agenda itc echoupal.
Chapter 3 effects of it on strategy and competition. Deveshwar to generate a new business plan for the international business division that would bring it up to speed, both in itc s realm as well as in the global commodities exporting market. Itc echoupal initiative harvard business publishing education. An introduction, 1 stake holder analysis comparison of itc s supply chain of soya bean before echoupal initiative. The choupal haat is a unique platform developed through echoupal for active engagement with the rural audience in an exciting, accessible and pullbased environment. The new year heralds an election season marked by yearning, anger, uncertainty and above all, hope. Itcs echoupal initiative began by deploying technology to reengineer procurement of soya and other crops from rural india. Kishore singh, echoupal farmer, narsinghkheda village, sehore district, madhya pradesh the echoupal is an important component of itc s multidimensional integrated rural development program that has evolved from its deep understanding of the challenges and opportunities inherent in the farm sector. Pdf the itc echoupal initiative case analysis by group 7. The itc soybean supply chain has been reengineered to deliver the price discovery to the farmers. The effort holds valuable lessons in rural engagement and demonstrates the magnitude of the. This document is authorized for use only by collins okoro in supply chain itc echoupal initiative taught by corey martin, university of new south. Information technology for managers itc echoupal case.
The itc echoupal initiative case solution and analysis, hbs. Developing a rural market ehub the case study of e. Nov 14, 2011 itc echoupal started in the year 2000 target area so far 38,000 villages, 6500 kiosks, 9 states wholly owned by itcwhy it become a success. Aug, 2019 itc echoupal initiative pdf agenda itc echoupal. In this context, private initiatives in indian agriculture that promote productivity and. The active participation of farmers in this rural initiative has created a sense of ownership in the project among the farmers.
Pdf the itc echoupal initiative case analysis by group. Itc echoupal rural indias largest internetbased intervention. Sep 12, 2019 itc echoupal ecosystem the itc echoupal initiative is a powerful illustration of a unique and innovative model that delivers significant societal value by cocreating rural markets with local communities. Several best practices can be learned from this initiative, namely. Itc e choupal case study harvard pdf blog do acelio. Itcs echoupal initiative ravi anupindi michigan business school, university of michigan itc group is a large diversified company with interests in tobacco, hospitality industry, and more recently in consumer goods. The itc echoupal initiative case analysis by group 7 raghav singla. The credit, according to singh, goes to higher quality seeds, inputs and farming methods he has been able to adapt with access to timely information on weather conductions, prices across different local markets and services from the e. A study on the financial sustainability of village internet centers in. Abstract in hindi an indian language spoken in most parts of northern and central india, a choupal is a village gathering place. The itc echoupal initiative case solution and analysis.
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